Door hanger printing companies go a long way to ensure that your advertising budget is spent on effective advertising and direct mail campaigns. It makes sense to work closely with a reliable and reputable company that has a proven track record in getting the job done.
Door Hanger Ads Work
Door hanger advertising
is an excellent and relatively inexpensive way to get your company name and product message directly to your potential clients. While direct mailing advertisement
is a good way to get your ads out as well, door hangers have the unique advantage of being delivered alone and prominently to the client's door. If your ad design is done right, the first impression might be all that is required to get your clients' attention. Ensuring that your door hanger printing is done on a good quality paper can go a long way as well. Don't be enticed by the cheaper paper for this type of advertising. When it comes to door hangers, you will get what you pay for. The quality could be the difference between an ad that stays on the door, and one that ends up blowing down the street.
Design and Development
Putting together an eye catching and enticing design is the first step to developing your door hanger ad. Keep in mind the size of the door hanger. You want to get your main message front and center for your clients to take notice. Keeping it simple but powerful is an excellent starting point. Because they are double-sided, door hangers give you an opportunity to place a blasting ad on one side, and a written brand statement on the other. Both sides, however, should be equally appealing. You want to present your business and your product in a positive manner, so your ad should reflect what it is you are trying to sell. Another great tool to build into the door hanger advertisement is a call-to-action coupon. An interactive call to action, such as "bring in this ad for a complimentary service” or free gift will get a much better response than a flyer that just introduces you to the neighbourhood.
Most areas offer several direct mail and door hanger printing companies, but finding the right one should involve some research on your part. Employing an ad company that has many years of experience in your area is an excellent starting point. Although it may seem ambitious to think that you can have your door hangers printed and deliver them yourself, you may not be taking all aspects of doing so in to consideration. If you employ a small staff, this might be an option, but what will they expect as payment for delivery? You could employ a youth force to undertake this responsibility, but unless you know them and their work ethic very well, you might find your advertising budget sitting in the bottom of the local dumpster. This is why it is advisable to work closely with a print ad company that knows your area, because they work there too. From start to finish, development to delivery, a reliable door hanger printing company has you covered.